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Advertiser Guidelines

Advertising

A limited number of advertising pages are made available to companies which market OTC pharmaceuticals and other related products in Canada Safeway Limited pharmacies. Editorial content is developed independently from advertising influence.

All advertising is reviewed for acceptability by Family Health’s editorial board and must receive Advertising Standards Canada approval prior to appearing in the magazine. Advertising in Family Health does not indicate an endorsement by the College of Family Physicians of Canada.

Advertising Specifications for Family Health and Managing Diabetes

• Only full page, four-colour advertisements accepted.
• Contact publisher for advertising rates and placement.
• All OTC and Natural Health Product advertisements must receive Advertising Standards Canada (ASC){www.adstandards.com} approval prior to appearing in Family Health.  Products not eligible for ASC review will be reviewed by the Family Health Editorial Board to ensure empathy with appropriate standards of family practice.

Advertising production specifications:

Family Health and Managing Diabetes are printed in four-colour process by web offset in accordance with MAC specifications.

• Trim size is 8.25” x 10.75”
• Live copy, including that on coupons, should not exceed 7.75” x 10.25”
• Bleed ads (no additional charge) should have a 1/4” bleed on all sides. Line screen is 133.

Digital Advertising Material:

We can accept files in the following formats. Files must be in macintosh, or openable in one of these programs with fonts converted (if using windows programs).

• Adobe Illustrator, InDesign or Photoshop CS5 and lower
• High res pdf
  (Pdfs must have a 1/4” bleed on all sides included in the file. Ad size must be 8.25" x 10.75". Final pdf size must be 8.75” x 11.25”, including the bleeds. Please make sure size is exact if sending pdfs, as we won’t be able to correct it if it has the wrong proportions.

Note: There are many variables in creating eps files from different programs and it is easy to end up with something that may not work. If you are familiar with the pdf process you may choose to create pdfs using Acrobat settings. If you are unsure of the pdf process, send the working files instead, as we are unable to fix the file if there are problems with size or resolution.

When supplying digital output files, note the following:

• We send high-res pdfs as final files to our printer. Therefore, all fonts used (unless converted to paths in Illustrator or Freehand) must be postscript fonts. Don’t use true type fonts as they don’t work well with pdfs and often default to something else.
• If using Illustrator, it is preferable to convert fonts to paths. Otherwise, make sure to send all fonts.
• If files are in InDesign, please include fonts used in files.
• Be sure to convert fonts used in associated files such as logos and graphics to outlines. These can easily default to something else if the font is missing.
• Make sure colours are cmyk format in all files - no spot/Pantone colours.
• Ensure all associated files are included. Suggested resolution line art is 800 dpi. Colour images should be 300 dpi. Crop graphics close to the size they will appear in the ad.
• Save associated elements as cmyk eps or tiff, unless using Photoshop,Illustrator or InDesign, which accept photoshop native format files. Please do not send jpg files in artwork.
• Set up trapping as necessary.
• Please include a full colour proof (pdf ok if sending electronically).

Courier all advertising materials to:
Robert Clarke
Family Health Magazine
10006 – 101 Street
Edmonton, AB T5J 0S1

FTP Site:
Email Tilt Creative for ftp settings if you wish to send your files via ftp, or use your own ftp site and send us the user information. Our site has a limit of 100 mb, so please ensure zipped or stuffed files are no bigger than 100 mb. If you have any questions about ad production, contact Tilt Creative, or Family Health’s publisher. They will assist you in ensuring the correct material is developed.

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